ABOUT ME
I'm an outgoing person with a passion for marketing and public relations. I believe that my positive personality, initiative and determination to excel will allow me to be an invaluable member to the companies I work for. Freshly graduated, I am looking for a role that is challenging and allows me to keep growing as a person and an asset in the workforce.
MY EXPERIENCE
Background & Expertise
MARKETING EXECUTIVE, TRUE COLOURS MAKEUP COSMETICS
Feb 2021 - Current
Lead planning and execution for big major sales campaigns such as 11.11 and seasonal festivals across all sales platforms (qoo10, Lazada and website)
Manage IZU Skincare brand website updates and PR with Press for new beauty awards
Manage social media across Facebook, Instagram, LinkedIn and Website branding
Conduct promotion analysis on campaigns performance and suggest ongoing recommendations for sales optimization such as innovative promotional sets and gifts
Lead Visual merchandizing for physical and online retail
Develop promotional strategies for in-store and online platforms
Track loyalty program rewards and breakdown analysis for sales team
Manage Ad campaigns on Facebook, Instagram and Google
Copywriting content for social media post and website articles
PROJECT EXECUTIVE, U.S SOYBEAN EXPORT COUNCIL (USSEC)
Aug 2020 - Feb 2021
Manage Southeast Asia offices to coordinate regional marketing programs and conferences targeting up to 350 participants and external sponsorship companies
Coordinate with marketing and design team on content illustration
Collaborate with marketing operations team on web traffic to content to determine the overall effectiveness of the content.
NUTRITIONIST, RED ELEMENT HEALTH INTERNATIONAL PT. LTD
Presented Nutrition Health Program Demonstrations at multiple Health Promotion Board (HPB) events in English and Chinese to market nutrition value
Led HPB programs such as “Healthy Cooking for Seniors” and “Eat Right, Get Moving” at various community centers
Mar 2017 - Jul 2017
STUDENT INTERNSHIP, TEMASEK POLYTECHNIC SAA
Jul 2016 - Sept 2016
Did a Knowledge, Attitude and Practice survey study on the nutrition of Temasek Polytechnic Volleyballers, Floorballers and Frisbee players and presented the results to their respective sports managers.
Facilitated and managed a Breakfast campaign in Temasek Polytechnic to promote the consumption of breakfast during exam periods.
STUDENT INTERNSHIP, FLINDERS UNIVERSITY
Managed Social Media Outreach platform (Facebook and Instagram) to survey families on Kindergarten Diets under the care of Grandparents.
Apr 2016 - Jun 2016
EDUCATION
What I’ve Learned
August 2017 - August 2019
BACHELOR'S DEGREE
BUSINESS (MARKETING) - SIMGE RMIT
August 2014 - August 2017
DIPLOMA IN
APPLIED FOOD SCIENCE AND NUTRITION - TEMASEK POLYTECHNIC
January 2011 - January 2014
PAYA LEBAR METHODIST GIRLS' SCHOOL (SECONDARY)
MY SKILLS
What I Do
BASIC ADOBE PHOTOSHOP
MICROSOFT EXCEL, WORD, ACCESS
SPEAK CHINESE AND ENGLISH
WORD PRESS & SHOPIFY
SOCIAL MEDIA ADS
CVENT WEBSITE REGISTRATION AND MANAGEMENT
MAILCHIMP
"Well done is better than well said"
Benjamin Franklin
